I saw someone surfing, a sonogram, a group of kids leaving school, a bride and groom kissing, and pallbearers carrying a coffin. "What did you see?"
If you watched Lost tonight, you might have seen these five images flash during the commercials. It's actually a viral marketing campaign started by ABC for a new show probably starting in the Fall called Flash Forward. The show is based on Robert J. Sawyer's novel and follows the fallout from a cataclysm in which the world's entire population blacks out for just over two minutes. In addition to dealing with the chaos that ensues when everyone wakes up -- everything from car crashes to people walking off rooftops -- people soon come to realize that they all had a vision of their futures. ABC says that those investigating the event will have only "a huge mosaic of people's flash forwards" to go on. So, they also started a viral site called TheMosaicCollective.com.
The pilot will star Joseph Fiennes, Sonya Walger (Penny from Lost), John Cho, Christine Woods, Jack Davenport and Courtney B. Vance. It was written by David S. Goyer (writer of Batman Begins) and Brannon Braga. The show is being touted as "a companion show to Lost". I'm sure ABC execs are looking for a new mystery/drama show to replace Lost after its final season next year. Some big names and the synopsis sounds cool. I'm already into it.
See all the commercial clips here. I'm a sucker for viral marketing.
Screw Flash Forward - Those commercials totally sucked. I doubt that I'll watch a show that uses marketing tactics like that.
ReplyDeleteAnonymous,
ReplyDeleteIf you saw the commercials, I assume you watch Lost. Well, guess what? Lost uses/used the same "marketing tactics" when it first came out and continues to even today. I think your reason for not wanting to watch the show is flawed.
Anonymous,
ReplyDeleteAlso, I want to point out how the commercials didn't suck and actually were quite effective. You are the perfect example, as a matter of fact. You got to my blog by doing a Google Blog Search for "'What did you see?' lost". That's exactly what ABC wanted you to do. They get people curious and search for information on it. Posting this blog last night quadrupled my page visits which proves that there are hundreds of others doing just that. It just goes to show how profitable viral marketing can be. Just look at the success of Cloverfield and The Dark Knight.
oh snap, you tell him. molly did a search also, but we only noticed one of the commercials with our DVR induced fast forwarding capabilities.
ReplyDelete