Weekend of April 6-8, 2012
Titanic – $35,000,000 estimate – My prediction: Under – $17,285,453 actual – Under
American Reunion – $33,000,000 estimate – My prediction: Under – $21,514,080 actual – Under
For the third weekend, The Hunger Games takes the #1 spot while the two new releases come in at #2 and #3. Ricky, Tom, and I all predicted correctly this weekend with Under.
The Hunger Games passed $300 million on Easter Sunday after only 17 days of release. That's good enough to tie for sixth place in the fastest to $300 mil chart.
American Reunion flew into theatres with a whimper earning less than the last two American Pie theatrical release films. American Reunion had a few things going against it from the start. First off, there is already a new generation of raunchy R-rated comedies that have taken its place. If you remember, American Pie was so popular because there was nothing like it at the time. It spawned many other dirty teen coms. Another thing you have to look at are the other films out now. The Hunger Games and Titanic certainly took some of the female audience away. Last weekend's film were both Under their estimates largely due to similar circumstances.
Titanic 3D sank (See what I did there?) to third place on its opening weekend. Out of all the 3D re-released films from the last year, Lion King, Beauty and the Beast, and Star Wars Phantom Menace, Titanic had the lowest opening out of all of them. I think the best thing we can all learn from Titanic 3D is the reminder to educate our kids that, yes, the Titanic was real and it did happen. You will be shocked to know that some kids are surprised to find out that Titanic wasn't just a movie. Or maybe you won't.
Damsels in Distress came out on top for per theatre average this weekend. It opened in four theatres and made an average of $14,647. The documentary Bully continues to do fairly well in six theatres as it had the second highest per theatre average. It's supposed to expand to 55 screens this weekend with its new PG-13 rating. I want to point out the film with the third highest PTA this weekend and that is Space Station 3-D IMAX. Jason, Phil, and I should be aware of this film because it's always lurking within the top ten every single weekend. It's an IMAX film that was released way back in 2002, but thanks to school field trips and the likes, it continues to play in IMAX theatres. It has grossed $85,347,943 since its release. Funny.
Again, we have a few wide releases and a few limited releases to look at this upcoming weekend. The Cabin in the Woods is probably getting the most publicity out of the three major films coming out. The commercials have been inescapable and have not been shy about mentioning that it's co-written by geek director god Joss Whedon. Next up is The Three Stooges which is written and directed by The Farrelly Brothers. I wasn't against this film back when Jim Carrey, Sean Penn, and Benicio Del Toro were attached to play the comedy trio, but now that it's a bunch of less talented actors, I think this looks dreadful. The other major release will be Lockout starring Guy Pearce and Maggie Grace. I suspect a low turnout for that one. Alright... indies. Blue Like Jazz should see a couple houses this weekend. This is the film based on Donald Miller's semi-autobiographical book that was an official selection at this year's South by Southwest Film Festival. Then there's Deadline which is based on a true story about a journalist who uncovers the murder of a young African American boy that has gone uninvestigated, unsolved, and unpunished for almost twenty years. Detention is a horror/comedy film starring The Hunger Games' Josh Hutcherson and should see a few screens this weekend. Canadian film Monsieur Lazhar, one of the Oscar nominees for Best Foreign Language Film, will get a modest U.S. release. Finally, Touchback, a football movie starring Brian Presley and Kurt Russell, will be release.
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