Friday, September 19, 2008

I'm a PC

Wondering what comes after the Bill and Jerry ads? Today you get your answer. The company’s largest-ever marketing campaign kicks off with a full-page ad running in major U.S. newspapers today with the headline "Windows Vs Walls," and introduces the tagline "Life Without Walls." There is also a series of billboard ads designed to show how Windows connects people across multiple devices, and a new round of television ads that re-define what being a PC is and include a series of people—famous and unknown—proudly declaring "I’m a PC."

Watch the commercial below:


I love Microsoft's approach at making PC a friendly term. We don't all look like John Hodgman, as Apple likes to tell us. And MSft continues not to attack Apple. We might be saving that for later. *wink, wink*

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